Director of Marketing Communications & Engagement - Matchbook Learning & The Match High School
Our Vision
At Matchbook Learning, we believe that every child—regardless of background or circumstance—deserves to be deeply known, loved, and flourishing. We are actively transforming what was once the lowest-performing school in the city and state into a place of academic excellence, student development, and opportunity.
Our mission is to personalize learning within a restorative community, fostering resilience and excellence while preparing students for real-world pathways. We are working to reverse the cycle of generational poverty by replacing it with a multi-generational cycle of opportunity and achievement—helping students grow from Kindergarten through 12th grade with personalized learning, strong self-awareness, and mastery of vocational or collegiate pathways aligned with their passions and potential.
Who We Are
Matchbook Learning is a non-profit charter management organization with two public charter schools in Indianapolis:
Matchbook Learning at Wendell Phillips School 63, a K–8 charter restart serving 750+ students in partnership with IPS and authorized by the City of Indianapolis.
The Match High School and Career Center, launched in 2024 with a 9th-grade class and expanding to a full career and technical academy by 2027. Students will have access to vocational tracks such as welding, construction, electrical work, entrepreneurship, healthcare, and more, housed in two newly developed facilities in partnership with Trine University.
We are building an integrated K–12 continuum supported by over 50 community-based partnerships.
Our Opportunity
In a community long labeled as “failing,” Matchbook Learning and The Match High School represent a bold new promise: to provide students with a high-quality, future-focused education that bridges academic learning, community connections, and career readiness.
By leveraging advances in technology and the science of learning—combined with meaningful, real-world skill development—we are creating a new, adaptable education model. This is your opportunity to help co-create and communicate that vision.
Position Overview
The Director of Marketing, Communications, and Engagement will play a key leadership role in advancing the visibility, enrollment, and public presence of Matchbook Learning’s schools. This individual will lead branding and messaging strategies, manage digital content, support student and staff recruitment efforts, and cultivate community partnerships and donor relationships.
This role requires a strategic thinker, exceptional communicator, and someone who thrives in a mission-driven, fast-paced environment.
Key Responsibilities
1. Branding & Marketing Communications
Lead messaging and creation of print and digital materials to promote school achievements, enrollment, events, and community engagement.
Oversee cross-platform promotional efforts to position Matchbook Learning as a leading innovation-driven charter school in Central Indiana.
2. Enrollment & Recruitment
Develop and implement marketing strategies to support student and staff recruitment.
Attend open houses, school events, and community functions to represent the school and engage prospective families.
Collaborate with the admissions and leadership teams to track and analyze enrollment data and adjust outreach strategies accordingly.
3. Website Management & Content Updates
Ensure the school website is current, user-friendly, and accurately represents the school’s mission and programs.
Coordinate blog updates, event highlights, and school achievements.
Maintain a content calendar and communicate deadlines to contributors.
4. Social Media Management
Create and manage content across all social media platforms.
Develop a strategic posting calendar aligned with school events and milestones.
Engage with online followers and respond to inquiries to foster a positive digital presence.
5. Community & Partnership Development
Build relationships with local businesses, organizations, and community groups.
Identify partnership opportunities that enhance student learning and school visibility.
6. Donor Engagement & Fundraising Support
Assist in donor cultivation and stewardship by supporting events and campaigns.
Create communications that share the impact of donations with supporters.
7. Event Support & Outreach Activities
Represent the school at fairs, expos, and community events.
Coordinate school presence at public events to ensure a strong and professional image.
8. Additional Duties
Attend all system-wide community and logistics meetings.
Report directly to the Chief Operations Officer and participate in regular 1:1 check-ins.
Preferred Qualifications
Bachelor’s degree in marketing, communications, public relations, or a related field
3+ years of experience in marketing, preferably in education or the nonprofit sector
Strong written and verbal communication skills
Experience with website content management and digital analytics
Familiarity with social media management tools
Ability to build community partnerships and engage with diverse audiences
Organized, self-directed, and highly collaborative
Benefits
Competitive Salary: Based on experience and qualifications
Health Benefits: Comprehensive medical, dental, and vision coverage
Retirement Plan: 401(k) with employer contribution
Paid Time Off: Personal and sick leave
Professional Development: Ongoing opportunities for growth through workshops and training
Collaborative Environment: Work alongside a dynamic, mission-driven team committed to student success
Matchbook Learning is an Equal Opportunity Employer.
We are committed to building a diverse and inclusive team. We welcome applicants from all backgrounds to join our mission-driven community.